. >>> cass shriver used to sell his shirts to big box stores and even opened a factory in guatemala tocosts down. now that factory is closed and cass is making more money by giving up those big deals. for more, watch "your business" on msnbc. >>> brought to you by american express open. visit openforum.com for ideas on how to grow your business. >>> it's time now to answer some of your business questions. let's get our board of directors in here to help. les is the president and ceo of success, and author of the synergist. angela is the co-founder of savor the success, the business network for women entrepreneurs. let's get right to the first question, it's about cyber sales. >> as a small business selling online, what would be the most effective method to combat shopping cart abandonment? >> i love this question. i worked for a company called cooking.com in 1998 and it was one of the things we thought about the most. you see people get stuff in their shopping cart and never come back. what do you do? >> we have an auto responder that goes out after two days, five days, and then ten da

cass shriver used to sell his tie-dye shirts to big box stores. g even opened a factory in guatemala to keep costs down. now that factory is closed and cass is making more money by giving up most of those big deals. for more, watch "your business" sunday mornings at 7:30 on msnbc. if i can impart one lesson to a new business owner, it would be one thing i've learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it's open for everyone. there's not one way to do something. no details too small. american express open forum. this is what membership is. this is what membership does. you stand behind what you say. there's a saying around here, around here you don't make excuses. you make commitments. and when you can't live up to them, you own up, and make it right. some people think the kind of accountability that thrives on so many streets in this

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