. >> one example, the example of cassava. cassava is the crop of choice in africa. they're not very good at producing cassava. you can increase the supply chain in africa. we are doing work in nigeria to replace wheat flour in bread with cassava. suddenly, there is bred for africa based on their crops that cuts out a lot of crops. you can put it in your stores. this is the sort of supply chain point you are making with coffee which is there if you go local. , the point i want to make is , there is money in this. real money. africa is underinvested. i got a lot of other questions. i want to go next, it has been interesting to me to watch your emergence. not from being a person who may who made a lot of money in a traditional industry to someone who is thinking about where you want africa to be in 5, 10, or 20 years from now. we were talking about nigeria before we came out and how fortunate we have been that not withstanding the political turmoil in the north the lagos region has been able to operate and continue to grow at a brisk rate. which is highly important for