kind of like a low rent version of caterpillar as it worked higher today up 37%. quite an unsolicited takeover offer from a chinese company. that strength filled over into the strength of caterpillar, itself, which got lift from the brief rally in oil, which traded down at the closing bell. however, i'm thinking cat, which is down 31% over the last 12 months, may still not be a good bet here, why? because not all stocks get cheaper as they go down. that's the lesson of caterpillar, and it's incredibly instructive for the border and awful market, except today maybe. first let's stipulate things, no one disputes cat makes fabulous machinery, i've been around long enough and spoken to ceos that bought caterpillar equipment, i know it's topnotch, it's a given. therefore, it shouldn't matter the equation. right now, though, amazingly it doesn't, it's completely irrelevant caterpillar has excellence dating back to 1886 and the company has been published since 1929, auspicious year, but you get the picture. caterpillar sells equipment worldwide purchased for massive cons

if caterpillar earns, for example, what goldman sachs said night downgrade, mainly $3.51, that puts caterpillar's price to earnings nearly 17 times forward earnings. now that makes it more expensive than the average stock, even though it's come down. but are cat's prospects better than the average stock? i would argue, no, not at all. given that 60% of the company's earnings come from overseas and will be hurt severely by the super strong dollar, as opposed to all the domestic rails, which i just said are getting attractive, i will contend cat's prospects are far worse, or to put it in plain english, because future earnings prospects are so murky, we can't use past history to judge the stock, but can we value another way? how about the dividends, right now cat yields 5.2%, isn't that a bargain? not if caterpillar earns as little as goldman sachs says it will, because then the payout, wow, could get cut. i know cat doesn't want that done, but goldman talks about it. unlike the last downturn cat's monstrous, could be long lasting if commodity prices don't rebound, something the declines in both chi

caterpillar's heavy machinery. cat's total sales peaked at almost $66 billion in 2012. but are expected to fall to $42 billion in 2016. weak sales in brazil aren't helping either. if cat is seen as a proxy for a global economy we may be in the roughest patch wife seen in at least five years. >> i have no overweight ratings in my sector. so i'm not recommending that investors buy into machinery stocks at this point. and that's a first for me through the course of my career. this is a unique period of time for investors, particularly in cyclical stuff. >> joining us to talk about caterpillar and what lies ahead for it and its industry is joel tiff managing director of research at bemo. a tale of two companies. the late report today about amazon profits were record for the company but it missed estimates. so the stock goes down. today caterpillar goes up because they beat estimates even though revenues were down. and profits were really nothing to write home about. what do you expect going forward for this company, ca

caterpillar warns of a tough year ahead. what that says about the world economy and other companies that do business abroad. >>> money 101. what one high school is doing to help its students become better managers of their own money. all that and more tonight on "nightly business report" for thursday, january 28th. >>> the dow rose triple digits on the dizzest day for earnings this season but the big news basically came after the bell with three major reports. headlined by a big miss from amazon. and its stock is paying the price. the online retail behemoth earned a dollar a share. that translates into its largest quarterly profit in its 19-year history. but investors wanted more, a lot more. expects were $1.56 per share. revenue came in shy of estimates despite rising more than 20% from a year ago. and as for its shares they were punished initially after that report. john ford has more on amazon's results. >> big number to watch in amazon earnings is the top line revenue wall street was looking for, $35.9 billion in revenue

crude oil, caterpillar. crude-caterpillar.we have obviously this huge mean reversion back to the ranging that crude oil has lived in its entire career, 10 to 40. does cat have to get down to 40? no, but closed today at 63, and we're thinking at least closer to tats long-term trend line. so take a look at the comparative chart. crude oil, crude oil. cat. crat. we're going to play for some more of this. we're going to play for cat coming back down in towards the range. here's the daily setup. here's my ics started with a head and shoulders top, a neckline. it broke hard. here's the trend line. we put our head and shoulders top back in. the neckline. now we're hovering ominously having failed at this trend at these prior lows. here's the absolute chart. right here, we close within pennies of the prior low. we have a snoois nice established setup. we're going to play for one more. >> so mike, you share this bearish view. >> look, the full year 2016 expectation for the street right now is about $2 billion in net income. we haven't

caterpillar, good guidance.oot wear helped by their association with nba stefan curry and his shoes. this company missed on billings. stock getting hammered in early trading. up 20%. $16.20. the group we are watching is tech. news from facebook with billion dollar earnings helping to lift the third worst performing sector this year and energy which is the worst performing sector getting a lift through the strength we are seeing in oil prices, up just about 3% in early trading. quick check of baker hughes. this company came out with a wider than expected loss. also on the call saying the rig count in the u.s. could decline by another 30% this year after being halved last year. paypal. there was a lot of expectations apple pay would have a negative impact. didn't in the last quarter where processing or payments processing volumes increased. company buying back stock. stock up just about 2%. dow holding on to an 81-point game. back to you. >> thank you very much. it has not been a notable year for m&a. we did get a

to crude oil, caterpillar. crude oil, caterpillar.o we have this huge mean reversion back to the range that crude oil has lived in its entire career, 10 to 40. and does cat have to get back into this range, down to 40. no. but it closed today at 63. and we're thinking at least closer to its long-term trend line. so take a look at comparative chart. crude oil. crude oil. cat. cat. we're going to play for some more of this. we're going to play for a cat coming back in towards the range. so here is the daily set-up. here is what my eye sees, starting with a head and shoulder top, a neckline and it broke hard and here is the trend and the neckline and now we're hovering ominously having failed at this treend at the prior lows. here is the absolute chart. so right here we close within pennies of the prior low. we have a nice, established setup. we're going to play for one more puke. >> so, mike, you share this bearish view? >> look, the full year 2016 expectation for the street right now is about $2 billion in net income. we haven't seen t

we'll look at caterpillar. caterpillar ceo doug oberhelm said. >> one thing we want to do strong at the bottom part of the cycle when we do emerge and there will be growth in the future. our mash sharp five years in a row. we're happy about that. inside we got lots of good things to talk about. we just have soft markets in a lot of countries and commodities in oil. york stock exchange. almost did a "let's get ready to rumble," jim. jim crime other joins us now. you can talk about so many things. when you were a kid, and you confirmed how great fred mcmurray was. >> my four sons. i wanted to be the fourth son there when i watched that show, i always thought i was in the peanut gallery. >> it's not about money, is it? it's a labor of love. >> we hosted last night. in walks the spanish voice of the miami heat. why? because he said i want to have a beer with you. a lot of people want to have nice quick food and a beer. it is a labor of love, not unlike your wife's gallery, which may i add is two blocks from my hous

caterpillar down 1.49, or 2.5% right now. and this market is in a narrow range, between down 414 and down 375 for the dow jones industrials, but i want to grab -- hold on a second. stephen, you can come here? stephen guilfoyle with me. you said to me before the 3:00 hour, you said we could see a violent move in either direction, just don't know which. what do you see with 26 minutes to go? >> we have options extonight. liz: is that double-witching or triple witching? >> if you can close above 1887, it becomes a less bad day than it is right now. liz: we're at 1880 right now. >> so if we can push this over 1887 and hold it on the bell, upgrade the day from god awful to really bad. liz: the bears are trying to outgrowl each other. do we have andy lipow. he was talking about oil. andy look at what oil had to do with today's route, would you say it's the cause? >> i'm not so sure it's the cause, it's another contributing factor and people are seeing in the lower oil price the economy slowing down in china. seeing a lot of job los

you have to bet that will be the real determiner of caterpillar shares.s a big factor for them great no doubt. mark: beware the periphery. that's my warning today. in case you missed it, european peripheral yields, those countries that characterize the sovereign debt crisis of years gone by, their yield increasing higher since november. this is a six month chart. let's start with portugal. this is the green light. last thursday hitting the highest level in 15 months, its new government is antagonistic to the reforms of its predecessor. number two, let's talk about the greece-germany spread. it received a bailout, growing concerns, the bailout unraveled. number three, the spanish german spread. the orange line, which last wednesday rose to the highest level since september. yesterday we had the deal between italy and germany, but in spain there is also political forces that work. and to italy, yields also rising to the highest level since september. yes, we have some bad loan deal, but is it enough? spreadhas now rose the since last thursday. they have bee

let's talk about caterpillar.ded by goldman sachs. >> that is like betting on a horse race after you know the results. no good deed goes unpunished here. charles: china's economy not coming back anytime soon. let's talk about a great merger. let's go down to the floor of the new york stock exchange. >> this is a winner to the upside. going to merge together. down 6.7%. that is what we are working at overall. burger monday, we will eat that one. you have to take a look at twitter. tweeting out for jack dorsey. what is going on here? >> he is cleaning house and he is trying to save the company. what do you see here is the head of products and engineering. both of those guys coming out of twitter. getting new users to come to twitter and use it as a normal social media products. there are issues about how long the tweets may be. if you look ahead, jack dorsey facing a big challenge. >> just taking away the heads of those divisions. >> i do not know what instills investors that to try to turn it around? >> just downgr

that every caterpillar can be a butterfly. every caterpillar. there is an industry that needs caterpillars to stay caterpillars. paid to keepu are caterpillars, when they become a butterfly, you lose money. there is a vested interest that some people have in keeping caterpillars caterpillars. whereas you are trying to work yourself out of a job, as it were, these people are not clients, they are butterflies in the making. >> that is a good point. i do not treat the people i work for and with as clients. they are friends, they are fathers, husbands. they are people, at the end of the day. one of the things that keeps me grounded as i realized that we all are a decision away from a mistake. if i understand that and the true essence of it is just because you make a mistake, it does not mean you are a bad person. i have had situations where some of the individuals who worked with me has been caught with a pistol. but that individual, before it and saidblic, told me mr. curtis, i want to let you know, because i value what we are doing as a group. tha

shares of caterpillar were down 5% on the day. on the flip side, mcdonald's was one of the best performers after they saw global sales surge 5% and domestic sales did even better up nearly 6%. the big catalyst, all daybreak fast. shares gave back a lot of early gains as the overall market sold off but still managed to sell higher. jane has more. >> i saw a new billboard driving in this morning that said actions speak louder than words. watch us. they exceeded expectations with its best growth in u.s. stores. they are up nearly 6%. the main reason, one word, mcmuffin. customers who might have gone elsewhere for lunch are coming to have breakfast for lunch. people coming in for lunch are adding breakfast items. >> we'll take breakfast. we have given up in recent years. in fact, since the launch of all day breakfast we have experienced greater sales. we entered the quarter with a positive gap of 2.9%. >> it's going to take another six months of steady growth before they move from turn around phase to growth stage. it's not as impress

the market likes what caterpillar showed this morning.mining and construction equipment in the world. it cut costs and that is how it has managed to beat the street on earnings. a dour outlook for 2016, the shares still rising in the premarket. we will have more on caterpillar's earnings, we will dig down into this story, next. ♪ david: welcome back to "bloomberg ." the world's biggest maker of mining and construction equipment reported earnings this morning. earnings came in better than estimated after cutbacks -- shares of caterpillar up 4% in premarket trading. forn covers caterpillar bloomberg intelligence and she joins us for a deep dive into the numbers. a bit better than people expected. overall, this is the story of a company facing a tough market. karen: things have been down in the mining business for three years. the new hit is energy. energy has just begun to go down. every single one of their businesses were down 30%. next year, they're looking for andher 15% in mining energy. there is nothing to hide. stephanie: if i'm a

caterpillar is what i am talking about.company is at least somewhat dependent on minors -- ers, selling farming equipment. so earnings wise, there is not necessarily a lot of options for companies like this. kevin: around its neck, energies and commodities. you were talking about alcoa and we saw them co down. we will see sloth from the miners as well as energy producers. they have already built up excess capacity. caterpillar's trading at 18 times forward earnings and they have a 5% dividend, which could probably come down? why buy caterpillar when you can buy microsoft trading when they have a 2.7% dividend? julie: what is the trade? kevin: the great way to play this and we played energy earlier this way, the same type of trade. onwill buy $60 out caterpillar, sell 50 against it, a 2.83 times selloff ratio and for you it costs two dollars -- $2.83. is not necessarily a no-brainer because the stock is off significantly. people think there could be a bottom here and it is important to buy yields. the flow through will come

next up, second worst performer in the dow, caterpillar. all i can say is that cat needs to get into another business. i like this. it's like a zoo. why doesn't it try to consolidate the industry? i mean, everyone knows that this company has become china cat means mineral cat. so change the darn stripes. caterpillar made horrible acquisitions in the past but that made them more cat. it needs to be less cat. if not agriculture how about aerospace. how about the feds. abc is the watch word. anything but cat for cat. the fact that i'm right about this would be painfully obvious. the third worst performer in the all over the place. down 25% for 2015, what can i say? they need to replace the ceo. he's been there too long and did a good job for a long time. i remember when i was proud to have an american express card. two geniuses laughing at me for being proud members since '82. what can they do besides change the man at the helm? obviously go by paypal. how can it not be interested in snapping up expedia. that would move the stock up quickly. r

caterpillar made horrible acquisitions in the past but that made them more cat. it needs to be less cat. if not agriculture how about aerospace. how about the feds. abc is the watch word. anything but cat for cat. the fact that i'm right about this would be painfully obvious. the third worst performer in the dow american express. people leaving home without it all over the place. down 25% for 2015, what can i say? they need to replace the ceo. a good job for a long time. i remember when i was proud to have an american express card. two geniuses laughing at me for being proud members since '82. what can they do besides change the man at the helm? obviously go by paypal. how can it not be interested in snapping up expedia. that would move the stock up quickly. right now the company is not only doing poorly but we know how much that meant to earnings. plus we learned fidelity to the competitors at visa. otherwise no reason to have this true dow dog. the new vice. i'm talking about tobacco. i'm enamored that they're only down 12%. still it is telling that oil couldn'

among those reporting, alibaba, caterpillar, and ford. befo amazon and microsoft are the big names after the bell. >> since january 1st, s&p growth has declined, drin in part by lower expectations for energy and financials. joining us to give us an earnings roundup. good morning, lindsay. >> good morning. >> facebook delivered. did it help the tech sector overall? >> it did. we're seeing numbers for the tech sector up over 100 basis points since the start of january. now gret is still negative for that sector, but we're going to hear from amazon and microsoft, as you mentioned, tonight. netflix was the biggest surprise so far in the s&p 500. so that certainly bodes well. i think analysts have had a little bit of a hard time modeling this sector for the past several quarters. it is the most exposed sector of the s&p 500 to a strong dollar. >> you hinted there at apple beating. the market performance yesterday very much negative. did that surprise you? >> that was all related to the guidance. that is what we are seeing unfortunately. 60% of

cas pillar -- caterpillar, a marginal 0.4%. caterpillar was down 3.95% at the beginning of day because of the chinese news, and weakness of the economy. also apple, squeaked out a small gain, not many winners but they did manage it in a difficult environment. deirdre: you mentioned caterpillar, we got weaker than forecast manufacturing, what were traders saying about that? >> certainly a worrying case, we know that china is slowing down, we know that europe continues to have its issues, we were hoping they would pick up in the u.s., the slow recovery, there are now questions asked as manufacturing activity contracts more than particular last month. what does that mean going forward. forward. >> be on analyst say high believes that u.s. consumer will be able to offset the weakness in manufacturing by spending more but we've not seen that yet. a lot of concerns about where we're headed, that brings up the dreaded question of the fed. does it. >-- go ahead with 3 rate increases this year, we're on fed watch but given all we've see

caterpillar and chevron under pressure. caterpillar down 3.7 and chevron 2.7. energy names are crushing the s&p 500, you see moth is down. and marathon energy, those are down more than 9% on the s&p 500 and we continue to watch the financials. you've been hitting them throughout the morning with earnings. "chicago" and wells fargo. and traders are talking about the revenue and the revenue was a little soft. yes, it was a gain, but that's one of the reasons that citigroup came under pressure. they're hitting new lows as well. charles. >> it's amazing because citigroup had a pretty good beat top to bottom. in this environments i don't know that any news is going to get your stock up. as soon as i see the company beats i know the stock has gone down. nicole: technology is the worst. >> this is what you were talking about with the technology names already. you know, i think we need to talk to the audience and they probably know anyone who is active in the market knows that the market masked the cannage last year. and one week into this year, every single sector in

caterpillar to downgrade. the price cut well below the 58.40 where the stock closed. >> wasn't it over 100 at one point? all right. we're done. make sure you join us tomorrow. we're all done. "squawk on the street" is next. >>> good morning. welcome to "squawk on the street." i'm david faber along with jim cramer. carl quintanilla is off this week. you can see we're looking down right now. european markets, well, they're not helping. if you take a look at this point, we're down across the board there. all less than 1%. as for that ten-year note yield which, of course, crossed below the 2% note yield last week during a tumultuous week, we're a bit above that right now. and there, of course, is the all important commodity known as crude oil. 31 down another 3.7%. let's get to our roadmap this morning. it does start with major inversion. johnson controls and tyco getting together, moving to ireland, or that is johnson controls is moving there. we'll get a progress report on the ceo's turnaround plan that seems to

caterpillar be a little bit cautious. they're in the mining industry that is struggling, for instance and they get a good portion of revenues from overseas. they're going to be largely dependent upon the dollar in their earnings. but i would invest in both for the long haul. walmart is under a restructuring right now. not quite as high on walmart as we would be on cat and apple. >> others are looking at bigger picture themes like which sectors could do well and which ones investors should remain more skeptical about. >> what we see from the forward estimates is two sectors, health care, consumer discretionary, still project double digit earnings growthing in 2016. the sectors we would looking to so to speak stay underweight during 2016 to start, the easy ones are energy and materials. we just don't see commodity traction there yet. >> of course, there already countless bullish and bearish views in every part of the market but many on wall street are approaching 2016 with more caution and not all beaten down stocks are rip

take a look at caterpillar. they are getting killed because politicians do not know what they are doing. tyco is moving to ireland. they are leaving the country. we have major corporations leaving the country because politicians do not know what they are doing. >> what about people who came here illegally but they are here now? mr. trump: they have to go. 50% are stopped at the border. overstay is easy to take care of. it is called management. they fly in, come in, stay forever. that cannot happen. we have a slogan, make america great. that is what is going to happen. >> the statement says, i am very pro-choice and i hate the concept of abortion. mr. trump: exactly, why did you not read that before. excuse me. you did not read the question. when you quoted, you did not read what you just read. read it again. why did you not say when you asked the question before, that i hate the concept of abortion? no. you were quoting him. why did you not read my quote the way i said it? do not ask me questions like that. you

caterpillar, twitter, d.r. horton. price, of course we know not doing well, if you are in the long, down by 3.5%. see song within a newer range right now, trading at $17 and some change. the reason for this is because three analyst downgrades. stifel is downgrading to a hold from a buy. city has a neutral rating. for this, as we have been reporting, twitter has lost four of its top executives over the weekend, including its product had, engineering, and vice president of marketing. also, caterpillar, down 4%, downgraded to a sell from a neutral. price target down to $51 from $67 at goldman sachs. about 4.5%. down by it turns out the growth in new home orders were slower than expected in q1, only rising about 9%, the estimate was 12.5%. 35% this time last year. scarlet: thank you for that context. elitecanada's business talked about the country's potential as a high-tech hub last week in dominoes, but high oil prices and a plunging currency is not helping. consumers are now starting to feel the sting of higher prices. a

then look at caterpillar versus kamatsu. caterpillar is getting killed because our politicians don't know what they are doing. we have corporate inversions to ireland.s moving pfizer is moving to ireland. we have major corporations leaving the country because our politicians don't know what they are doing. >> [indiscernible] probably 50% are stopped at the border. 50% over stay. overstay is easy to take care of . simple management. they fly in, they stay illegally forever? it can't happen. we either have a country or we don't. it is called make america great. it is what will happen. >> [indiscernible] correct.: why didn't you read that before? why didn't you read that before? i hate the concept of -- excuse me. excuse me. very trustworthy, more so than you. you didn't read the question. read it again. read it again, go ahead. >> [indiscernible] why didn't you say when you asked the question before that i hate the concept of abortion? no. you were quoting tim russert. you were quoting him and me. why didn't you read my quote

>> well, it's not a direct affect but for instance caterpillar, the stock caterpillar at 52 week low. they make heff row machinery they sell that machinery to places like brazil, brazil then uses that machinery to mine copper, and they also drill for oil in brazil and they then sell it to china. china is not buying. so with china not buying from brazil, brazil is not buying that heavy machinery from caterpillar. and that's how a global economic slow down trickles back to the united states. other issues that hurt the united states the strong dollar. apple sells products overseas. the dollar strong, they don't have the same exchange when they try to bring that money back to the united states. they take a hit. >> adam shapiro live in new york city. we are all inter connected these days. thank you very much. >> yes, we are. >> all right. straight ahead, the pope's fiat. would you like it in your garage? when and where the pontiff's philly ride will go up for sale. >>> and she's kept it quite for 10 years. but not any more. next, health crisis this sopranos star is living with and what ge

let's see how some of the industrials like boeing or caterpillar does. let's see how qualcomm does, and next week even more earnings. those could be very positive catalysts. >> kenny, how much is hanging on what apple reports and more importantly perhaps what the company has to say about conditions in china and its overall business? >> listen, i think they're going to pay very close attention to what they say about asia and china and what's going on over there. and i think there's a short term trade based on how apple reports. but, you know, to jim's point, or everyone else's point, i don't think the fed says march or june -- my sense, it was more of a june story than a march story anyway. i don't think so many people are expecting a march increase. i think she very well could talk the markets through the first quarter, well into the second quarter, and that's going to fuel this rally that they have -- that you guys have all been talking about. >> if you think the stanley fisher ballpark of four potential hikes this year is real, then you've got to get o

the caterpillar in fact. byerpillar shares are up 2.6%.ou can see they are off of their session highs from earlier today. i had been as high as 4.8%. this is after baird is saying caterpillar is among its candidates it sees foreign earning balance. it says the industrial and machinery fall off that we've seen for the past few weeks has been overstated, and it's now time to buy into that. switching over to attack, have a couple there for you. qualcomm is getting upgraded today to outperform to market perform at northland. we are at about session highs right now, up 1.7%. the analysts and northland say the company's 2016 cops are going to be better, and there's going to be an end to licensing issues it had over in china. it has a price target of $62 and $.50. right now, we are just under $48 there. j.d..com, the online direct sales company in china is up by about 1.9%. it was upgraded to buy from neutral. it's rising the most in a week. david: ramy inocencio with the markets desk. a stellar lineup of guests at the world economic forum in swi

caterpillar, apple, nike, dupont. names that are taking a big hit.hts from everybody this morning, keith, what do you make it. >> top three themes number one, the u.s. recession ongoing on cyclicals, stuff that's going to slow next is stuff everybody likes, includes employment and consumption. and second point is the credit cycle maybe in the third inning and go on-line and then finally the global currency war which i think remains largely misunderstood and a lot people that missed the move in deflation didn't understand the strong dollar and everything else. it's a tough world for people to make money. sandra: happy new year, everybody. kevin kelly, i'm saying, mcdonald's is the business performer ahead of the hoping well, still down, but mcdonald's is the best performer i don't know what that tells you and exxonmobil and oil prices are up a little bit. >> well, going into today. we've had increasing tail winds and it's priced that the market. we've got weak earnings momentum and going back to what you asked about mcdonald's and why they're doing so

alix: caterpillar 21 points, lowest levels since june 2010. these suppliers to mining companies were not going to do well but goldman cut its rating to sell and lowered estimates. joe: the fact that they continue to disappoint after being hit so much as per the remarkable at this point. alix: "what'd you miss?" the u.s. economy and volatility we have seen may not be as bad as we think it joining us is wrote aenglander, who recent report explaining just that. you said it is fear among the markets may be an overreaction. tell us why. steven: first, we have been here before, because this sounds like last year. when you are seeing is a drop in oil prices, which is very specific to the oil market. we know they are contributing to a slight demand imbalance. the drop in oil prices is seeping into every asset price, whether it is oil-related or not . we know the issues with china and for all we have been buying china for the last decade or 15 years, we also know that the specific mistakes they've made, demographic and policy issues they are confrontin

they had me to tribe the caterpillars as well. -- they had me to try the caterpillars as well. if you're going out for restaurant week, you should try something new.>> there you go, sal.>>> coming up, valentine's day is less than a month away, and one local company wants to help you find love. >> one selfie, and you are in love. ♪ give it to me i'm worth it ♪ ♪ baby i'm worth it ♪ ♪ uh huh i'm worth it ♪ ♪ gimme gimme i'm worth it ♪ ♪ give it to me i'm worth it ♪ ♪ baby i'm worth it ♪ >>> some of the hollywood's biggest stars it the stage for the awards, and one of the most memorable moments of the critics choice was the expects to -- except it speech from this young actor.>> this is super cool. this is the best day of my life, and it must be a super card for all of the other great actors in this category.>> and leo dicaprio won the top acting prize for the revenant.>> to hold that microphone, leaning it down, so cute. >>> a great selfie could lead to a great first day, and that is what this san francisco a " blume"keeping people from getting fooled by those less than real phot