consider the story of how she met catherine graham, owner of the washington post, in an elevator. the specifics vary depending on who is telling the story, some have the two women going up, others have them going down. but one thing is certain, it was an elevator pitch before that were elevator pitches. >> pamela is 24-7, always an her game. and an example, one day coming back from her brisk walk one morning, she quickly got in the elevator and may have been still on her phone, quite possible, and there was a very properly dressed woman on the elevator. >> and we got to the lobby, pamela said you look so familiar to me, but i can't place you, but my name is pamela newman. >> and this lovely woman said, i'm catherine graham, nice to meet you. >> only pamela could do this. pamela said, i've always wanted to get into the washington post, but i've never been able to get an appointment. >> and pamela said, may i follow up with you today, mrs. graham? and she so politely said, please do, pamela. and that was probably 15, 16 years ago, and the washington post is still a client today. >>