for example, take someone like catherine stone, again, no relation. she started something called postpartum progress. she was very, very sick after she had her first child. this anxiety disorder is a huge problem. she started a blog, she helped drive laelgz and she's actually started a 5013 c and raised about $150,000 to help get the word out in online communities where it's much easier for women to share, and men and their teams, the true terror of postpartum anxiety. this is the kind of quality sponsors are seeking. increasingly, we find the long tail converts, interacts with and clicks on marketing better than the superficial. >> lisa stone, we have 30 seconds more with you. if heather armstrong was five years ago and britain morin was two years ago, who is the woman blogger we should all be reading? >> oh. terrible question. well, here's -- >> 15 seconds. a name. >> today? >> yes. >> the leading thing to know about having your own personal printing press is the age of the single superstar is over. there is no one woman leading the blogosphere. >>