catie: yeah.ns about it because it looks like it was built by your e-commerce platform, but it doesn't sound like you're doing a lot of e-commerce right now. mark: no. we're not. we never really thought of the online site as a serious e-commerce. catie: in regards to bringing people into your store, i think there's a lot of very quick design work that can be done here. lemonis: the website is going to be the most important business, and i bought santastoys.com before i came here. jac: oh, i think that's great. i mean, it should be sensory overload. when i walk into santa's toys, i should smell hints of gingerbread in the air. you know what i mean? it's sights. it's sounds. it's feelings. steve: right. jac: and you are capturing that magic, and then we're going to transfer that magic online. steve: and then it's, like, somebody that's had a great experience is going to say, "santa's toys is amazing." jac: when they ask for the website, it's like, "oh, you should join our nice list," and, you know,