a valley town, so they put up a big antenna on the top of a mountain and ran a community antenna, catvthose were the early roots of cable television. david: television was for free in those days. now, you have to pay for it in tupelo. so was that hard to convince people to pay for television? brian: what he liked about the business was subscription nature. so in belts or cologne and many other businesses he had been in, you have a product, you sell it, if you get sick next month, you're out of business. in our business, and what he liked about recurring revenue, is you have to borrow a lot of money, build it, and hope they will come, then you have a recurring business to work from. david: where did the name "comcast" come from? brian: great question. it does not get asked very often. it is amazing -- in 1963, he dreamed up the name comcast. "com" was "communications," "cast" was "broadcasting," and we were going to merge and be in the future of communications and broadcasting, so he was very visionary in that respect. david: you buy the cable franchise in tupelo, mississippi. how much