employee ownership, co-opes, i went to what's called cca, cca. cca, in manchester. amazing. i think i'm right, $40 billion company here in new hampshire. meaning, they are member owners. they have a stake, so when the time comes, when someone wants to do their next thing, buy that house, you have a thing of value, right? you have an equity interest that's parts of your wealth creation, and when i think about, i sigh give me the hair hairy eyeball. there is a wonderful city planner and developer i know who was telling me, this is a pretty interesting idea. it sort of illustrates where, how my head has been turned. he said, you know, if i want to go, if he wanted to go to roxbury, a neighborhood in boston, an african-american neighborhood in boston, and build a 13-story tower on vacant land, he said here's what would happen. the neighborhood would rally and say, you know what? no. because you're putting pressure on our rents and we're going to be forced out. and the city would do its job, which is basically to referee between the developer and the neighborhood, and what would