when a customer moves into a ccia program, the pcia becomes a cost of the program, continuing to show up in the pcia. so enrolled ccia customers this year will be contributing approximately $80 million a year in funds just through the pcia collections. to put that sort of into scale, into picture, we're projecting cleanpowersf generation revenues of about 160, $170 million. so that's a pretty big chunk. that's about a third of the total generation costs. and then citywide, it's about 120 million total. that includes some of the largest accounts we haven't yet enrolled in cleanpowersf. i'm going to stop there. if there's any questions, i'll entertain them, otherwise, i'll turn it over to our next presenter. >> chair fewer: commissioner pollock. >> commissioner pollock: thank you. i appreciate so much to see that the advertising campaign will begin. i know that the last advertising that we saw was really about the supergreen opt in? and i hate to say i wasn't really a fan of the super hero part, but i just felt like it didn't communicate what people were doing. do you have some early in