. >> seth: like obviously "concussion" is coming out, the fictional filmlmbout cconcussion, but it's based on reality and it's sort of walking the line in between the two, but they have so much attention, but they have so much money. >> rononexactly. >> seth: that's kind of how it goes. >> ron: we have a minute or so. tell me what you hope to do with getting the word out about it ananhopefully people comeand see it around the country. what's next if "gridiron heroes," the movie? >> seth: i hope to help eddie and chris meet their mission, which is to raise awarenessss raisis funds for the people who have been injured. there was a kid who needed help breathing and he didn't have the money for a backup generator. electricity went out and he passed away. they just didn't have enough ney. that's the kind of thing that eddie is trying to solve. even just the basic stuff like thatateeds to be taken care of, and then also we need to raise awareness because football needs to change and less of these injuries need to occur. so hopefully, you know, the system can be helpful, but more than anyth