we were the founder of cdma and we do a lot of different things. we have added all the wifi interactivity on that side. we are at the heart about the mobile devices with her snapdragon processor and do a lot of things with qualcomm life and health. we have euphoria which is an application and reality and we do a lot of different varieties to try to make wireless technology at the heart of everyone in all the things you would want to do and be able to do in all kinds of fun stuff as a consumer or with an oem -- >> host: here at ces there has been a great growth in health technology. what is qualcomm exhibiting? >> guest: we have a variety of demonstrations over here checking your heart rate and how you tie your heart into health and diagnostic things that looks at all the different things they can really monitor your health on your arm or your phone or a variety of different ways. >> host: anita hix director of marketing at qualcomm. >> host: one of the most talked about and looked at items here at ces international 2013 is made by a company called

we were founder of cdma and just do a lot of things.ctivity on that side. we're at the heart of all the mobile devices with our snapdragon processer and do a lot of things with qualcomm life and health. we've got euphoria which is another application for augmented reality. we do a lot of different varieties to try to make wireless technology at the heart of everyone all the things you want to do and be able to do all kinds of fun stuff as a consumer or, you know, with an oem doing stuff like that. >> host: here at ces there's been a great growth in health technologies. what is qualcomm exhibiting? >> guest: so we've got a variety of demonstrations over here leveraging checking your heart rate and how we would tie your heart and your different health, diabetic agnostic things, different testing that really looks at all the different things so that you can really monitor your health, you know on your arm or in your phone in a variety of different ways. >> host: aknee that hix director of mark -- marketing at qualcomm. well, one of the mos

in order to be in cdma you have to go through qualcomm. and the return cash share holds is the best story out tlnchts you're not making a mobile device without the chips and that is the wheel house. this market has been flat for way too long considering the results. >> coming up ford beats the street but is it enough to justify the stock's 50% run in just six months? cfo robert shanks reveals his plan to keep the rally going. another interview you'll see first on halftime. the mayer effect. can she get the entire company firing on all cylinders? two traders one heated debate straight ahead. ♪ [ male announcer ] some day, your life will flash before your eyes. make it worth watching. introducing the 2013 lexus ls. an entirely new pursuit. saved $480 bucks. you know what that is? yeah. don't say it. so you know what it is, right? yeah, yeah, don't. that's a lot of dough! ♪ [ male announcer ] switch and you could save $480 bucks with state farm. >>> welcome back to halftime report. i'm mary thompson. taking a look at the shares of hess up 9.2