. >> reporter: nor mand and cecile dubois started the company in 195. the inspiration came from their daughter elaine. >> one year we were driving route 2 and a little fawn jumped out in front of other car and i asked dad if that was santa's reindeer, and that property just happened to be for sale, which is where santa's village is today, but he thought an amusement park might be great. >> reporter: more than six decades later the company is owned and operated by the family's third generation. norman and cecile's grandchildren, melanie staley and christian gaynor as well as melanie's husband nick. >> it's fun at times, sometimes frustrating but overall fun. >> reporter: this trio welcomes customers to santa's village seven months a year, whether it feels like christmas outside or not. >> we call it santa's summer home. this is where he comes to warm up from the north pole, take a break from making the toys, visit with the kids. that's how we get away with christmas in july. just the theme that we keep with as we expand. >> with attractions like rudy's t