it just didn't happen in 2012. >> republican cecilia aldana still has high hopes for 2012. r working at the republican caucus supporting front-runner mitt romney, cecilia sets her sights on becoming a delegate to the national convention. >> is that going to happen? >> no, it didn't happen. i don't know how exactly that works, but i was not one of the names on the list. i don't know what the process is, but my name wasn't there. so i guess it broke my heart. >> with nevada's republican party in disarray -- >> ron paul! >> -- splinters between ron paul and mitt romney supporters and no strategy, cecilia is left with a challenge. >> you are nevada hispanics. >> how to win over the latino vote for republicans on her own. and with ruben out of the race, have democrats jeopardized getting the latino vote in nevada? ards card gives you a 50% annual bonus. and everyone likes 50% more [ russian accent ] rubles. eh, eheh, eh, eh. [ brooklyn accent ] 50% more simoleons. [ western accent ] 50% more sawbucks. ♪ [ maine accent ] 50% more clams. it's a lobster, either way. [ male announcer

it just didn't happen in 2012. >> reporter: republican cecilia aldana still has high hopes for 2012. working at the republican caucus supporting front-runner mitt romney, cecilia sets her sights on becoming a delegate to the national convention. is that going to happen? >> no, it didn't happen. i don't know how exactly that works, but i was not one of the names on the list. i don't know what the process is, but my name wasn't there so i guess it broke my heart. >> reporter: with nevada's republican party in disarray, splintered between ron paul and mitt romney supporters and no clear strategy, cecilia is left with a challenge. >> you are a nevada hispanic. >> reporter: how to win over the latino vote for republicans on her own. and with ruben out of the race, have democrats jeopardized getting the latino vote in nevada? campbell's chunky soup. mom? who's mom? i'm the giants mascot. the giants don't have a mascot! ohhh! eat up! new jammin jerk chicken soup has tasty pieces of chicken with rice and beans. hmmm. for giant hunger! thanks m! see ya! whoaa...oops! mom? i'm ok. grandma? hi s

and cecilia aldana's favorite time of year. >> okay. misto. urchase and the donations, 5,500 toys. >> reporter: every year, cecilia helps sponsor a toy and food drive for nevada's neediest. >> this is a reality. this is exactly what happens in las vegas. >> reporter: the unemployment rate for latinos in nevada is 15.2%. it doubled after the recession of 2008 when the construction industry collapsed. >> what makes me extremely sad is no politician understands what happens every day in our lives. >> reporter: even republican party leaders admit they need to do more. >> i think in a lot of cases, we have some work to do. >> reporter: sean spicer is with the republican national committee. >> i think if you look at that time on paper, we should you can the home for every latino. hands down. no question. unfortunately, i think we haven't always done the best job of reaching out to them and talking to them about it. >> reporter: lack of outreach led latinos to form their own opinions, based on republicans tough stance on immigration. in fact, a recent