the co-founder and editor in chief of thrill list, the all digital men's lifestyle brand and celeste hillingceo of skin authority, based in carlsbad, california. it was profiled here on the show, which is how we met you. great to see you on the set. >> great, thank you. >> adam, great to see you too. >> my pleasure. >> first question is about keeping your employees in the small business game. >> how we can incentivize our employees to continue working for us when we're still kind of at a small and early stage when we're not able to provide them with monetary compensation. >> i'm going to up this a notch and see -- you work in the technology world. let's talk about engineers who are getting head hunted 16 times a day. so how do you -- this is what you do. you have a lot of them. you were small, but now big and well known. how did you keep people? >> a lot of it in the early days was ensuring job satisfaction and, you know, so much of it isn't monetary. think about, like, people that work for charities, they're not getting paid well but they care about what they do. if they're not shaping the