the first is a profile of cesar millan, the dog whisperer on national geographic. my first thought was to write an essay about what does he see when he sees a dog. he has this extraordinary ability to calm dogs. it is incredible. he would walk into our room and the dog simply looks at cesar and stops. and i thought, no, the interesting question is not what does cesar c. when he looks at adult but what does the dog see when he looks at cesar? anytime you put dog in the title of a book, i think you're doing well. the dollar did you pick the title? >> with some suggestions for my editors -- from my editors. they're not always the best pieces. people had idiosyncratic reasons for liking things that are not shared with the rest of the world. you have to check your preferences of against others. >> i read, and you tell me but you got as much as $4 million for this book. >> that is not even -- weigh less. -- way less. i think that people know well enough that if that number does not come from me or my publisher, then chances are it might not be true. i do not really -- i