romaine: our thanks to cesar rojas, citi global economist. coming up, going above and beyond meat.e will hear from the ceo on the company's banner year and what to expect in 2020. this is bloomberg. ♪ has beenbeyond meat one of the hottest companies this year with shares up 200% since the ipo in a. we spoke exclusively with the ceo ethan brown about the key to the company's success. >> you always want to align yourself with the market players. when we decided to go into retail in 2009, the first company we called out was whole foods. when you look at our venture history. wasfirst we worked with kleiner perkins, now we have a huge list. if you are now looking at the fast food space or quick food restaurant space, you want to adopt the same philosophy. who are the marquee players and i do you become of service to them? that is what we have been able to do whether it is mcdonald's, subway, carl's jr., constantly looking to serve the biggest partners in the space so we can grow with them. consumer, be retailers, or a 50-50 split? >> our relationship will be with the consumer. they told