they think of jfk, bobby kennedy doing the work with cesar tshamba says, so traditionally they feel -- with cesar chavez, said the traditionally feel comfortable with the democratic party, but their values align with the republican party. what we need to do is reach out and explained it would feel more comfortable with our party. obviously, what we have to do is also reach out to the republican party as the conservative establishment and educate them about the values and aspirations of latinos so they understand they are not liberal but actually very conservative. tavis: respectfully, the republican party can sell and focus millions on a campaign to reach out to the hispanic voters. the only problem with the ronald reagan statement about latinos is it is very ignorant, as if they do not understand what is important to them. latinos understand where they stand on this immigration debate. the party could sell all day long, try to pull them all day long, but on the issue is the party is wrong and that is why they're not getting the votes, yes? >> well, not really. the problem with the im