we now have acquired the small company we were working with a which is now a illumination m cguff.e 6000 miles between l.a. and paris. erlichman.jon we know behind the scenes this is an absolutely tough business. to look at what happened with reports worthy, but it was easily under $100 million and has generated more million global, explain it to us the recipe. how do you make a profitable movie? >> i had been at 20th century fox prior to forming illumination with nbc universal. there really good success with the "ice age" films and a number of others as well. the premise when i started this for ay was to make films reasonable budget that would allow us to exercise more creative freedom. with a crowded marketplace, my premise was that we would have to embrace risk in order to break through the clutter of the other 10 movies that would be released, which is approximately how many animated elms released every year. the idea that it contained economic model would allow for greater freedom was a thesis and it turned out it was true. for example, "despicable me" is animated film.l our p