it would be a great day to say we're going to spend money on talent and to guarantee a champi championships year. can you do that? >> we're looking about a challenge, but we'll never be arrogant enough to say we're going to win the championship. we'll have a great season. the team are really looking forward to it. that's the excitement of football. we don't know what's going to happen. that's why people want to be associated with this great sport. we're delighted to be here today and thank you for your time. >> thank you very much. the ceo of manchester united. >> all right. well, from that, of course, and by the way, already traded 12 million shares. a couple of things, want to follow up to that story we brought you at the top of the 9:00 hour on facebook. meeting's not just today. by the cfo. but in fact, part of a larger effort by the company that will go on over the next several weeks led by the cfo to try to generate real interest among institutions that are not invested. perhaps looked at the stock at 38 or above and decided not to be, but might be inticed at 21. the hope is that the