let‘s have a chat about all of this with chana baram, senior retail analyst.r lots of different reasons, notjust for going fashion for lots of different reasons, not just for going to fashion for lots of different reasons, notjust for going to the gym or doing different sports, but also, for work or even more formal events, so this has become more and more popular as the years have gone on. however, it is notjust benefiting from this, jd sports is also doing quite a a few things to make sure that it is ahead of any competitors, and that it‘s gaining new customers and customer loyalty. the big sports brands, adidas and nike e, for example, becoming far more selective with which retailers they will allow to stock them, but they will allow to stock them, but they have got a really good relationship with jd sports, they have got a really good relationship withjd sports, which jd sports has built up over the last few years. it seems as though they are getting the right products into store at the right time, unlike joules, for example, but they were hit by a drop of