. >> right this minute chanda arnold. this whole idea, where does it come from?> it's a social enterprise. we provide books to teachers and programming across the country working with kids in need. we're lucky. we have a lot of great supporters. disney and abc are huge partners. they came to the table in amazing way to create this campaign. >> what's fun about the speed reading part? >> what's not fun is what i ask. everyone has a favorite book. we'd like everyone to do a speed read and post a donation. or challenge a buddy. say i read 25 words. if you beat me i pay. >> people can donate to this charity right? how do we do that? >> go online and make a donation. for every $5 donated, our friends at disney donate two additional books for kids in need. it's a great campaign. any dollar amount helps. we've got the great match from partners at disney. >>> well if you've ever ridden a bicycle and walked through a mall you probably had the idea it would be fun to ride a bike through the mall. >> this is a mall in prague. a downhill style mountain biking race. >> it's a