. >> if i drag scarlet to the the chanel booth am i going to see a 30% discount? >> they can do what many people can't, which is lower the risk of growth. so many brands are being bullied by wall street to show growth. that is the enemy of fashion. >> before we get to j.c. penney, does that mean montclair will be forced to do the same? >> once you put yourself -- it -- her the paradigm boyfriend was the one, the real- life mr. big pushed those labels and a push for more growth. they discount the upper label brands? i know i am going to go to walmart. if you are making eight figures you are not going to walmart. your sales assistant has called you and said private sales have started a week before the regular sales, would you like to shop secretly at 40% off before joe blow can walk in and grab something cheaply? smartly aseing used a reward for loyalty. has done itkson again. we are could take a look at his winning strategy for the hobbit trilogy. we sit down with a college football hall of famer. we also asked him about the pay for play debate. >> we are streaming