real estate developer charles bendit met truman high principal sana nasser a decade ago through a non-profit called pencil. it connects business people who want to volunteer with schools in their communities. >> i was a small businessman that was just getting started. i was just beginning to realize that someday i might be successful. i didn't have what to give in terms of big dollars, so what i did do was, i thought about how i could be most impactful. >> reporter: bendit serves as a mentor to principal nasser. together, they developed the idea of specialized "academies" within the high school. bendit's biggest contribution: sharing his decades of business experience. >> it all started with learning how to be the c.e.o. of a company and how am i going to make sure my company, my school, is a successful school and is a competitive school and can attract the best of the best. >> reporter: a new study from bank of america and indiana university finds more people donating their time like bendit. volunteer hours are at an all- time high. >> high net worth donors cite giving their money away as o