i think what we liked about it was people in uk make stuff dramas about people like charles dickins, oing to be a stuffy period drama, dickins as rock star as the time when you could legitimately come from the u.s. to europe and go home again. not long before the period. if you came to the u.s., they couldn't go back because they didn't have the ships to do it. the beginnings of fame and all those kinds of touch points as well. dickins was the start at the modern celebrity and that felt fresh and interesting and contemporary as well. we just looked at the material and dickins, and just really liked the idea of getting involved in that and we formed a partnership and here we are today to tell you all about it. >> no, it's been a remarkable partnership between -- we have 3 companies, mazer and the mob and robert's company and it's become a friendship and a family and we want to do more stuff together, clearly. but tell us how barrett got -- got snuckerred into doing this? [laughter] >> like a short version of a long version? i think i will do the short version. i always got smacked -- i