joining us, columnist charles duhigg joins us. >> thanks. see you. >> you tell this through a personal lens through specific characters on how google is able to crush innovation. >> at this point, google is the front door for the internet for millions and perhaps billions. if you want something on the internet, you go to google that means if google decides they don't like your website, if you are down ranked, don't show up on the first page, you're essentially invisible. that happened to a number of people, including folks i profiled they ran afoul of google rules, some say because google thought they didn't want that type of competition. as a result, their business evaporated. >> and then the next step is to argue or have debate about the degree to which antitrust laws are effective remedying that. >> that's right. this is going on actively here and in europe, all over the world. europe said that google is in a legal monopoly, needs to change how it behaves there's pressure in the u.s. for our regulators to treat it as they treated microsof