and charles golvin is a principal analyst for forrester research.ter mossberg, whether it's consumer electronics, entertainment, even computing-- which is where it all started -- this has been a big impact player, hasn't it? >> well, you know, ray, i think steve jobs is a historic figure. he's not only a historic figure in business but really in america. he has not only disrupted and innovated in computers and consumer electronics for all those products we saw just now listed, but he has in the process shaken up and revolutionized the music industry, the movie industry, publishing industry, even the retail industry, the apple store chain that he built is widely admired. and on the side, while he was doing all that, he bought a little company called pixar and turned it into the most successful studio this hollywood and revolutionized animation. >> suarez: charles golvin, it's famously told that story and told again with jobs coming back to the company when it was on the verge of bankruptcy. what did he do to shake it up? what happened next? >> well,