nintendo have announced that charles marinet, the voice behind its famous character mario, is steppingnce 1996. there are so many things on at the edinburgh festival that it is a fight to get audiences interested in your show. now, there are many tricks that you can use to get people's attention. colour, movements and an element of surprise tend to work best. well, shiona mccallum has been just down the road from here to a company that makes that kind of thing their living. visual communications dates back around 40,000 years, when the earliest civilisations used cave walls as canvases to share their knowledge, beliefs and stories. fast—forward to today and it's clear that images are still the preferred way for us to tell stories. creating super—engaging visual images is what this company here in edinburgh is all about. artists come together with data scientists who create interactive spheres that are used in museums, businesses and education to get a particular message across. why is this such an attractive product for people to absorb information? human beings are more attracted to a