charles mcgarraugh, chief executive, stratagem technologiesjoins me now.predictions when and where a goal is going to be scored or a tennis match point is going to be won? think of oui’ point is going to be won? think of our core asset point is going to be won? think of oui’ core asset as point is going to be won? think of our core asset as like a giant pipe. at one end you have a big funnel that takes in data streams of all different kinds. so we have action data, which are the events that are happening in the games. and then you have market data or the prices that are moving around different sorts of wagers related to the action data and then you have all sorts of other data, some of which generate using oui’ data, some of which generate using our football scouts and we take sports journalism our football scouts and we take sportsjournalism and our football scouts and we take sports journalism and social media. that's one end of the funnel. through the pipe then, you take that data, you make it in a way that it can talk to each other and then you start t