advertisers would spend more money because everybody liked charles van doran. we like this guy. went on and on. investigations where columbia university students said this. talking about corruption. you're talking about morality. that's all relative. who is to say, everybody does this. who is to say what is more moral than something else and -- it's all relevant, who cares s. that what america becomes. you couldn't tell what was right or wrong, only what sold. is that what it was all about? the quiz shows would sweep the nation and then be gone. and sex. such a moral country. in a country that prided itself on family values. alfred kinsey was a zoologist, a biologist. who did some research. research on animal sexuality. he came out with two reports. one on male sexual behavior in 1948 and one on female sexual behavior five years later. he found in his studies that fully 90% of men had visited a prostitute. that a third of them were having extramarital affairs. that 1 in 6 farm boys, 1 out of 6, had sex with a farm animal. you know, until you try it. and some sheep were very kult