a huge amount of negative advertising that's been dumped on charlie crist. anna's exactly right.hink they're going to see through scott. when you hear he vetoed the bill to allow kids to have drivers licenses but signed a bill to let them go to college at in-state tuition rates, what does he want them to do, take the bus to college campus, they done want them to drive there? this is so transparent, so it's fraudulent, that it actually pretty much fits a guy back in private business had a company that engaged in one of the biggest medicare fraud has history. >> no doubt. you mentioned a couple of times here that latinos are swing voters, swing both sides. if they're not inspired by rick scott's maneuvers here, what will it take for them to vote republican and think their interests are involved there? >> well, i do think that although perhaps the immigration won't swing a lot of them, a lot of them are legal immigrants in the i-4 corridor, they see that as racist legislation, arizona style. someone who touts that agenda doesn't like hispanics. that will hurt somebody. he's trying t

governor rick scott is trying to fend off a serious challenge for democratic and former governor charlie crist and latino voters could play a crucial role. >> reporter: as it does for most people, politics boils down to the personal. mom yolanda came to the united states from puerto rico and said she cares about the economy. her three college-age sons were born in the u.s. and are worried about paying tuition and finding jobs. they vote because they want their voices heard. hispanics comprise 14% of florida's register voters. the candidates for governor are courting them even speaking directly to them in spanish. republican governor rick scott began airing spanish-language ads in april. his campaign said it's the earliest any candidate in the state has rolled out spanish ad. scott has spent $1 million on them. we asked the torres family what they thought of this ad? [ speaking in spanish ] >> reporter: it eye lights scott's rise from housing to the boardroom to the mansion. >> the spanish culture is based off of respect. to me when you're speaking my language, and it sounds so butchered, it re

senate against the incumbent governor of florida, charlie crist. when he got into that race, charlie crist had $6 million and the endorsement of virtually every republican politician in washington. all marco had was the grass roots. he not only won that primary, he chased charlie crist out of the republican party, for which we are eternally grateful, i might add. [ applause ] in addition to being a miami dolphin fan, something that is very important to him, he's also a family man. he and his wife, jeanette, have four beautiful children. he flies home every weekend. he not only knows who he is, he knows whose he is. he knows to whom he belongs. he's been a leader on our issues, on issues like religious liberty, where he ventured his bipartisan legislation to repeal the obamacare mandate that forces employers to violate their conscience and assault their own faith, by providing health care services that undermine their beliefs. he's been a leader on calling the veterans administration to accountability for its many scandals. he's somebody who's been

the reason why that ad worked is we got to see seven times charlie crist endorse obamacare.that ad is credible because crist has said again and again, seven times, that he supports the legislation. >> all right. let's take a look at this next one about a breast cancer survivor ad from put alaska first. take a look. >> i was born and raised in alaska. i'm a mother. a runner. and a breast cancer survivor. i was lucky. i beat cancer. but the insurance companies still denied me health insurance, just because of a pre-existing condition. i now have health insurance again. because of mark bagich. because he fought the insurance companies so that we no longer have to. >> put alaska first is responsible for the content of this advertising. >> does that do well for mark begich? >> it did. very effective. and even republicans were dialling it up. the key there is if you want to support or oppose obamacare, it's essential that you personalize it, individualize it and humanize it. that story of that woman with breast cancer was very moving and you didn't even know it was a political ad

supported the stimulus and later obamacare the opponents eventually back senate when florida governor charlie cristhe senate ran ads like this. >> we know it's important we pass the stimulus package. >> working on florida's economy not passing more debt to our children. >> the club support the marco rubio. they are fighting the export import bank. keller who works for the club i admit i have been fans of you guys for a long timing. might this be a turning point when republicans stop feeding at the trough and say enough already? >> the export import bank is funny. it's a little known agency but it has become the symbol of krocrony capitalism. those two things are not always the scene. thees what we have seen over the export, import banks is the chamber of commerce or chamber of krohn knee dcap tal -- krohn kneecap talli-- crony capitalis. you have groups like us the pro free market side that shows economic freedom means prosperity for all americans that is why we have to stop these things. >> expand on the example jim carney gave. >> exxon got funding since paying for a trip for some xm bank employe

that's the one that republicans are really watching.you tunis tick, but charlie crist.s the one that republicans are really watching. >> and explain why are republicans concerned about losing statehouse in maine. >> another "morning joe" favorite where governor lepage is regularly on the show because of his pension for kind of outrageous statements telling people at the naacp to kiss my butt or if you don't like public schools, go to private schools. so anyway, he's one of your favorites. and the question is whether maine voters like that kind of colorful speak your mind mentality or they're sick of him. >> who has the edge in that race? >> i have to say the real question here is whether mr. harris actually even watching "morning joe" because i don't think we've had the governor on the show once. >> never, never, never, never. we don't even know who you're talking about. >> i always set my alarm early even when i'm not on. >> okay. very good. >> i'm checking the logs. >> thousand that we'now that we awkward moment, let's move on. >> it wasn't awkward for me. >> awkward