business is to kind of copy the best investors in the world and that would be warren buffett and charlie mongere looking at specific things when they want to buy a business, so build your business that would match those things. because those guys might buy it some day if it is big enough or somebody else will. and the main thing is there is ann annin -- intrinsic for your business and protecting it from the need to change rapidly. i remember buffet was talking about not investing with bill gates who is his friend. and preferring to just invest in chewing gum. because it doesn't change very quickly. so the thing you have to look for in building your company, what characteristic can i put into this company that nobody could copy or take away from me and copy exactly. so what happens with most enterprepures is they start to compete on price. i'll do a house cleaning company and have a lower price than everybody and compete that way and it is a disaster. >> it is not sustainable and then someone undercuts you and it is horrible. thanks so much. good to see you both. >>> this week's your biz selfie