the chartered institute of marketing says two thirds of children say they rarely or never report postsortant to business because it gives social media about reputation which is a marketing tool. we are joined now by leigh hopwood, chair, chartered institute of marketing. let's just get the basic facts right, what do we mean when we talk about harmful images? harmful images are anything from sexually —related or terrorist —related, but it is not just harmful images, it is harmful video content, it is bullying, abuse, there is lots of ways that harmful content is being displayed on social media. why don't people report this? why do such a large number of teenagers see this and know they don't like it and don't do anything? i think there are a number of reasons, to be honest, i don't think social media companies make it easy to report harmful content, and i think they could make it a lot easier by making those report buttons, one, available, and two, much more accessible. i also think that one of the reasons why i am here today is because we need to make it much more aware to the public t