chatelain, the daughter of haitian immigrants, is just the second black woman to earn that honor."fast food," mcdonald's is the place. >> mcdonald's is the leader. mcdonald's set the standard and expectation of what fast food could be. how did mcdonald's go from a place that really thought of itself as a suburban brand, to-- >> brown: largely white. >> largely white-- to something that's so present in urban communities that are mostly african american and people of color. and, there's actually a story there. >> brown: a story that began amid segregation, when mcdonalds and other fast food chains complied with local laws that excluded blacks from their restaurants. the civil rights mement and subsequent civil rights act of 1964 ended discrimination on the grounds of race. and, several years later, the first black-owned mcdonald's franchise was opened by herman petty in chicago. >> from the vantage-point of 1967, when african americans have only had the right to be in public accommodations for three years, opening a mcdonald's in a black neighborhood is a big de. >> brown: mcdonalds