and i attribute it all to using only chaz dean's wen products. it saved my hair. >> and now chaz is going to do an incredible color demonstration he's nevev done before, and i think you'll be shocked how much of your color goes down the drain with >> today, i have three girls that are blond, brunette, and redhead. we are going to lather up one side of their head with lathering shampoo. we are gonna use wen on thee other side of their head. we're gonna show you, after 10 times with wen, how much better that side of the hair is. >> because 10 times -- t's almost like an equivalent of, what -- two to three? yeah? two to three weeks of shampooing. >> none of these girls have ever used wen before. >> [ gasps ] >> the shampoo stripped the color out of the hair. you could see it on the towel. >> so the wen side, obviously, the color was more vibrant. it did not fade at a. looking at the shampoo side, i was just -- i felt so bad. i was like, "all that color just coming right off." > money just going down the drain. >> pouring down the drain. >> okay. let'

and i attribute it all to using only chaz dean's wen products. it saved my hair. >> and now chaz is going to do an incredible color demonstration he's never done before, and i think you'll be shocked how much of your color goes down the drain with shampoo. >> today, i have three girls that are blond, brunette, and redhead. we are going to lather up one side of their head with lathering shampoo. we are gonna use wen on the other side of their head. we're gonna show you, after 10 times with wen, how much better that side of the hair is. >> because 10 times -- it's almost like an equivalent of, what -- two to three? yeah? two to three weeks of shampooing. >> none of these girls have ever used wen before. >> [ gasps ] >> the shampoo stripped the color out of the hair. you could see it on the towel. >> so the wen side, obviously, the color was more vibrant. it did not fade at all. looking at the shampoo side, i was just -- i felt so bad. i was like, "all that color just coming right off." >> money just going down the drain. >> pouring down the drain. >

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain its color? most likely the problem isn't your hair. it's your shampoo. most lathering shampoos use harsh ingredients that can strip and damage your hair. >> female announcer: but wen is completely different. it contains a perfect blend of natural botanicals, herbs, and extracts, making your hair shinier, softer, and fuller after just one use. >> male announcer: wen takes the place of your shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner. this one bottle does it all. >> female announcer: everyone is

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that

. >> male announcer: created by world-rerewned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: have you ever wondered why your hair is dry, frizzy, dull, and d n't retain its color? most likely the problem isn't

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansinger. unlike traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair.

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that can strip your hair, wen shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain its color? most likely the problem isn't your hair. it's your shampoo. most lathering shampoos use harsh ingredients that can strip and damage your hair. >> female announcer: but wen is completely different. it contains a perfect blend of natural botanicals, herbs, and extracts, making your hair shinier, softer, and fuller after just one use. >> male announcer: wen takes the place of your shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner. this one bottle does it all. >> female announcer: everyone is talking about wen. >> male announcer: wen has won the allure 2014 readers' choice award. >> female announcer: top

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain its color? most likely the problem isn't your hair. it's your shampoo. most lathering shampoos use harsh ingredients that can strip and damage your hair. >> female announcer: but wen is completely different.