. >> reporter: welcome to one of the most expensive children's hair salons in cheek west los angeles.ypical bill, about 300 bucks. a deep tab that lordes doesn't bristle at paying. >> reporter: buzz she understand this? >> no, she thinks she has buggies in her hair. >> reporter: she's not entirely grossed out? >> no, she doesn't get it yet. >> reporter: the traumatized mom brought her daughter here after the school called a few minutes ago, saying gab yell is infested with lice. >> i called her dad and he was like, oh, my god, how did that happen? >> reporter: she is now in the hands of professional it in-pickers. they're picking hundreds of it ins and thousands of eggs from the heads of itchy children. fighting on the front lines of an unrelenting affliction now being called super-lice. >> they call it super-lice because it's kind of like antibiotics to humans. when a product is misused, a very toxic product is overused consistently on a bug, your building up a pretty strong bug, hence super-lice. >> reporter: the so-called super-lice have developed, growing increasingly resistant to