>> reporter: others already have a product they want to grow like chenk's grab and go. >> if they have, we're going to help them get there. >> reporter: a staff of industry veterans including director nolan lewin make the food incubator unique. >> we know what it's like to stay awake at night and think about an idea and how to make that successful. >> reporter: chenk's is currently manufacturing its pizza cone at rutgers' facility in bridgeton, new jersey. >> they've been helping me the whole time. they really made a big difference. >> reporter: now the cones are selling at college football stadiums and on amazon. >> who knew you could streamline eating pizza? >> apparently you can. >> reporter: chenk's grab and go is adding new flavors to their menu with plans to place cones in more venues and hands across the country. tom hanson, cbs news, bridgeton, new jersey. >>> coming up on "cbs this morning," we talk with new york city's new police commissioner, dermot shay, about the latest anti-semitic attacks in and around the city, plus what police are doing to keep visitors safe on new yea