. >> cheryl garnett, your annual budget is smaller, $157,000 a year. do more effort, do more 24 effort last year was a game changer for you. >> absolutely. we had conduct add strategic planning effort looking at the fundraising activities we had been doing for the past 14 years and found that for the most part the ticketed events really weren't giving us return on investment that we really needed. we're making a lot of money. good money, i suppose, $40 to $60,000. we're spending a lot of that money just to have 20 or $10,000 to come as our net. we looked across all of the fundraising efforts we were doing and we found online giving campaign do more 24, was one of two of our efforts where we really did meet our return on investment. we decided through our strategic planning process rather than have four or five fundraisers through the year, we're only going to do two. one is do more 24 that's our first one, and 5k walk in the fall. it helped us to really kind of consolidate the work we had been doing. also to focus talked about new people. to focus on n