number five is cheryl sandberg. she jumped ahead of ginni rometty at ibm. what can you tell us about that? >> one thing about this list, bill, it's not just about what company you're running, it has to be a big, important company like ibm. cheryl sandberg is chief operating officer at facebook, that's a big job. it's also what impact are you making on the social and cultural scene, what is your job trajectory. so cheryl has changed the way women -- we look at women in the workplace, she's changed the way we look at grieving in the workplace with her bestselling book on that subject. whenever there's a big job out there, whether it's disney or uber or the white house, her name comes up. she is a role model to a lot of women. she's making a lot of changes. she's powerful woman. >> she certainly is. you mentioned some of the reasons why she made the list. and they are varied. but were there specific themes or kind of threads that went through this year's list? >> yeah, we are seeing a lot of changes in this list. the big one is, so many more women in big techn

but she writes in the book how she kept her guard up, it was on the advice of cheryl sandberg the ceo counseling about things. all the research shows the more successful a man becomes, the more likable he becomes, the more successful a woman becomes, the less likable she becomes. how much do you think that held her back, sticking to that ideology? >> well, you know, first of all, as a woman, i think many of us can understand exactly where she's coming from and have first-hand experience in this. >> oh, sure. >> i think it was -- i think it had a huge part of what many people's perceptions were of her. if you get too warm and fuzzy, all of a sudden you are not tough and strong enough. few get too tough and strong you lose your warm and fuzzy side. so trying to strike that balance is something i think many women, cheryl sandberg and hillary clinton at the top of that list, have a challenging time trying to strike that right balance. again i am personally happy she's talking about this. i think this is something that needs to be a part of the debate in terms of how women in powerful posi

let's not say that mark zuckerberg and cheryl sandberg haven't done a tremendous job at building it's just they've got to create a trusted environment no matter what they're doing >> kara, thank you the famous kara swisher from recode recode >> soon to be mayor of san she can't become a guitar legend just by playing air guitar. the baby's room won't build itself. and her paw won't heal on its own. we're all working forward to something. synchrony financial can help your customers make it happen sooner. so she can plug into her dreams... and they'll have a new addition for their new addition. whatever you're working forward to, even if it's chasing squirrels, synchrony financial can help you get there. even if it's chasing squirrels, stay with me, mr. parker. when a critical patient is far from the hospital, the hospital must come to the patient. stay with me, mr. parker. the at&t network is helping first responders connect with medical teams in near real time... stay with me, mr. parker. ...saving time when it matters most. stay with me, mrs. parker. that's the power of and. have no i

well cheryl sandberg, come on, wake up. get real. facebook has been doing this for a long time.r one goal is to get you and me on their service for the longest amount of time and then add our friends to that list and then sell that to a bunch of advertisers or someone who happens to have 30 bucks and wants to reach a hate group. rob: does seem what somewhat incidental with amazon and facebook. amazon doesn't want people building bombs it's just the way their technology works. if people are big these things together. it's going to put them together. it hasn't stopped it yet. >> i don't think the intention started with hey we want to create a service that does all this reach to people but at the same time they-to-hurt people, no. that was not the intention. guess what? this didn't just happen last night. these algorithms are used are proprietor. secret sauce to the company. they don't easily reveal them to law enforcement and it's a wake up call. heather: is that true question, kurt, what do they do about it? both of these incidents what can they do without invading people's priva

cheryl sandberg is somebody name checked as a friend of secretary clinton's but when she talked aboutms of the russian intervention in our election and what they should have to answer for in terms of the investigations, what the investigators are needing to look at, the way facebook was used, how they may have allowed themselves to be used, those are very strong remarks from the secretary an i didn't necessarily expect those. so, we will be watching -- i mean, we'll be watching in terms of response from that but one of the things that's happened over the last week or so is that there have now been three or four reports about things that have happened on facebook involving russian paid content, advertisement, russian fake accounts, on facebook that didn't just circulate information targeting u.s. voters designed to affect u.s. voters' behavior in the election but that also tried to get americans out protesting in the streets, out participating in rallies, against hillary clinton, against immigrants, against muslims, for the secession for the state of texas and all of this stuff is emer

on that note, facebook's cheryl sand sandberg said facebook is not going to be involved in self-driving facebook is not going to touch that one. ashley: no. stuart: that's an interesting idea for the future. are we all going to go to pubs at some point, i don't think so. >> there's another factor with this -- with facebook not getting into self-driving cars. they've made the commitment to germany that they wouldn't get in self-driving cars. they have 30 million customers that are online on facebook and keep in mind what germany did, what germany did is germany is imposing fines on companies like facebook up to $50 million if they don't remove hate speech from the site. so facebook really does not want to ruffle the feathers of germany and they are making a very smart decision by staying out of the car industry. stuart: very interesting. what's going on is fascinating. we are holding to 30-odd point rally for the dow industrials surprised given the backdrop. look at oracle for a second. a weaker forecast there. software company, of course, it's down 5%. they're not growing much in the cl

is and -- and, you know, i write in the book about an incredible conversation i had with cheryl sand de sandberghat you have to do to be effective and what is tinged not to be determined as sexism. she says the research is absolutely clear. the more professionally successful a man becomes, the more likable he is. the more professionally successful a woman becomes, the less likable she is, and the more a woman is in service for someone else, you know, when i was secretary of state, i came out of that job with i think a 69% approval rating because i was in service to my country it. i was in service to our president. i was proud to do it, but when a woman walks into the arena and says i'm going for this myself, it really does have a dramatic effect on how people perceive. >> this word like habel is such a simple word and that's very complex. i remember 2008 during one of the debates with obama where he made the famous comment, hillary, you're likable enough. you write in the book about trying to come to terms with this idea that there are a lot of people in this country who simply don't like you, n