. >> the job of monetizing the network's users went to chief operating officer cheryl sandberg who cameteam at google after a stint in the clinton administration. she had a reputation as a disciplined detail oriented manager. >> she was in that sense the perfect pairing for mark. because he was the product centric visionary. it is difficult to imagine facebook without one or the other. >> sandberg began building the ad platform that would transform facebook. at the time the company lacked the data it needed to steer the right ads to the right people. sandberg oversaw the creation of new software to follow users as they surf the web. >> even when you are not logged into facebook, you may still visit a website that has a little facebook icon on it or like button on it. these icons that link back are also a way facebook can track you across the web even when you are not on the website itself. >> companies like google used a similar program but facebook was using its dominance across the web to track users, when many thought they were off the site. >> they know where you are, what you are d

i'm a big fan of cheryl sandberg and believe in gender diversity.he first ceo to ask her to speak to my leadership team of 3000 people and required everybody to read the book. emily: i remember that. i remember when she spoke to cisco. john: i said cheryl, you are too tough on the women. for us men, we have to lean in, we're not doing our job. emily: do you think she is too tough on women? john: i think her book was a little bit too tough on women. but no, she was making a point. she was saying we have to control our destiny and lean in. when you are breaking out of a challenge, you have got to be able to do it by making bold statements. emily: as much as i have benefited from lean in and the message of lean in, you can't lean in if the door is nailed shut, and don't companies need to lean in more, too? john: yes, they do. and using cisco's example when i was there, we had 30% of our board female before anybody even started using those numbers. and we didn't do it because it was just the right thing to do. we had really talented female leaders who w

. >> i've gone back to facebook and for this documentary we interviewed mark zuckerberg and cheryl sandberger and i've been inside this company as these very pivotal tough moments and have seen, you know, a lot of what's been happening behind the scenes. as part of this documentary, to understand facebook at this moment, you almost have to go back to the beginning and look at everything that's happened to bring it to where it's at today where there are a lot of complicated questions about the future, brooke. >> how long -- how long did you -- i feel like you've been working on this a while now. >> this is very true. i've been working on this since september was our first time inside and facebook years are like dog years. a lot happens in a little amount of time, so so much happened when we were shooting this documentary. we ended up going in and thinking we were done, going back in with some of the latest news because that shows you what facebook is like at this current most which is transitional, complicated, important and powerful and that's why you're seeing all these headlines and all t

i spoke to cheryl sandberg after they posted the results in california.e begin with focusing on the company's performance in the last quarter. >> we had a strong quarter and think it was the end to a really important, challenging year for facebook. the growth is across the board. if you look at it, we have 2.47 billion using one of our services every month, and hat's facebook, instagram, what's app, messenger. face book is growing and we have 2.3 billion on a monthly basis with 66% coming back every day. i think one of the questions people have about us right now is we're making such big investments in safety and security. we have so much work to do to protect people on our platform. can we do that while growing our community and while building our business? and i think this quarter shows we can do both. now, we still have a lot of hard work to do across the board but i think we're making progress. >> there was an incident in the last 24 hours whereby it was revealed facebook had a tool that was collecting data from users, including teenagers, in exchange

and cheryl sandberg is the best except for zuk i've not been zuked.78 led by apple and goldman at the bottom of the list. >> tough day the market has had a tremendous advance recently thank goodness we have a bank merger to talk about because really the banks are the only thing on the upside. semis have had an amazing run. what are they up, 15% last five weeks or so. a little bit of pause there. there's your bank rally. there's suntrust there's bb&t most of the big super regional banks, they're all trading up 4 or 5%. a lot of people said the premium is pretty modest why is it so modest? it's modest because there's no growth out here. it's really tough. we have low rates. that limits the profit on interest that really limits your ability to grow with those two factors you've got low growth forces you sell or merge. you continue to cost cut you have more efficiency you cut out the overlap essentially. don't expect amazing premiums, though we haven't seen a lot of big mergers. in the last few years i was wracking my brains to figure t out -- before that

cheryl sandberg came smoking -- speaking to is, it's where she coined the phrase lean in. the naval academy has taken on lean in circles. there approximately 200 midshipmen that meet in circles and cover every tough topic about what it means to be a professional. some circles are all women, some almond and some mixed. i think this is a grassroots program we can help. >> my time is expired. thank you. >> you can respond. >> for us what that means is we are looking at the whole person. not just about dignity and respect regarding another gender in the area of sexual harassment or sexual assault. but we have to teach is the discrimination in all manners, whether it's race, religion, ground, sexuality, any discrimination in any way takes away the grades at dignity and respect. we go out of our way to support and encourage a number of infinity groups in the areas of lgb and the number of race groups and ethnic groups that allow them in the convex desk cadets interact that way. i was with the jewish cadets as an example, we have to continue to show that richness of diversity. i

brad: when cheryl lynn mark -- when sheryl sandberg and mark say facebook has changed and they are focusingts on privacy, on monitoring fake news , do you take them at their word? jim: no. is all about putting your money where your mouth is. i know hseryl and i respect -- sheryl and i respect mark. but, with over series -- with the series of issues, they of the public a massive change in the company's behavior, and stopping defensive. get out there and change things. it is a great company, but has and norma's problems. brad: what steps would you like to see them take? jim: we shoul -- they should shut down messenger kids because of the friendly fraud. information that came out of a lawsuit that showed kids were running up very large bills. jim: and facebook was keeping bits, calling them wales, gamblers. we need to see fundamental behavior change. kids under 13 don't need to be on a social network. you don't need facebook messenger for kids. i would shut that down today. i was stopped doing things like they did with the research cap, which was away for teenagers to reveal their private info

operating officer cheryl sanford spoke saying that facebook's mission all along has been giving people the power to connect, but it has given a platform for users to use community. sandberg also shared her experience of grief after her husband died suddenly back in 2015, she spoke about how a face group made up with similar people with similar heartaher m she's at facebook communities have become the backbone of the company. she also acknowledged it is facing challenging times and has a lot to work to do to protect its users. >> through the services we build, because people really >> they new tool, including one that helps users find mentors and mentees and facebook groups all around the world. another tool helps people sign up to be blood donors here in the u.s. >>> we have a live update on the traffic backup and inspections taking place right now on the richmond san rafael bridge . continuing coverage on the developing story right after the break. >>> be sure to turn in at 8 forgot them, and then stick around for the 10 and 11:00 news right here on ktvu. at at&t, we believe in access. the opportunity for everyone to explore a digital world. connecting with the things t