she came across 5'10" cheryl tiegs and made her a cover girl.hat was in 1970. >> i did my own hair and makeup. i would bring a mirror to make sure i was okay. that was it. that was as simple as it was. >> but the simplicity was about to end. the buzz surrounding the magazine and tiegs got bigger by 1978. in brazil, with the famous fishnet shot. >> i always from the very first issue liked fishnet. there was something about it because it related to sports. >> the photographer said get the fishnet wet. >> it was the last frame we showed in the presentation was "sports illustrated." we put it in just to liven up the meeting, which was all men. >> you might have thrown that one out before the presentation? >> i would have. i wouldn't have presented it. that picture, probably the most mediocre picture i took, turned her life around and skyrocketed the "swimsuit" issue. >> reporter: from that moment on the response was tremendous. copies flew off the newsstands. 50,000 more copies than other years. as sales soared so did letters into the time inc. buil