. >> the chevyilverado, you like this one? >> i like it. it is an ad. -- it starts out, you think it is a manly ad about a man and his truck. it is about the bull who is about to go do his thing with the cows, if you know what i mean? >> mating season. >> oh, my gosh. >> and it -- >> like a cialis commercial. >> yes, two cows and two bathtubs, you know what i mean? >> that's great. >> and what's fun about it, obviously the premise. there was some mocking a little bit, all the manly truck commercials. >> yes. >> i like the song, too. ♪ and romance in the air i believe in miracles ♪ >> that's so cute. >> hello, ladies. >> effective. >> i've been using that hello, ladies. cute ad. >> that's adorable. >> a good one. >> the interesting thing with all the technology, the things that work in the days of the mean joe greene still work today, beautiful, simple, relatable moments. we get so caught up in all the whiz bang and that's the stuff that works. >> let's end with the axe body spray commercial, because why wouldn't we? >> this is annual an basically that k