>> reporter: 10-year-old cheyenne roberts loves pink and purple. pink and purple gun us, ths, th. yes, he wie yes, she wields an ar-15 like a pro. over 20 gun sponsors give her ammunition and semiautomatic wells to compete with nationally. what kind of gun is this? >> a beretta 1301. >> reporter: the gun is actually bigger than you. >> a little bit. >> reporter: and this holiday season, it seems that guns are on a lot of santa lists. this year's black friday shopping frenzy led to one of the highest gun sales in recorded history. with more than 175,000 background checks, according to the fbi. nearly three times the daily average. and the newest customer profile might surprise you. women and young girls. a trend that the industry is happily catering to with feminine touches. it makes sense, consideri ining

we're "up all nightline." 10-year-old cheyenne roberts loves pink and purple.ink and purple guns that is. this holiday season it seems guns are on a loss of santa lists. this year's black friday shopping frenzy lid to one of the highest gone sal esest gun y with more than 175,000 background checks. nearly three times the daily average. the newest customer profile might surprise you. women and young girls. cheyenne started shooting when she was just 5 years old. now she's one of the shooting world's youngest rising female stars with her own facebook fan page and youtube channel. >> we're on our way to georgia for my big match. >> reporter: we followed her to georgia. the first national women's competition of its kind. 200 women shooters from around the country have come to compete for the two-day event. cheyenne is the youngest, but not the only girl there. like cheyenne, this woman started competing at just 8 years old and says that's not too young at all. >> i don't think you can establish an age on it because no child is the same maturity. >> reporter: but so