you are chiara? buongiorno. yes, hi! buongiorno. rajan. nice to meet you. hi, nice to meet you. truffle selling. wow. i have got one here. let me see. and i want to know how much it is worth. could you tell me? yes, let me see. ah, it is a good piece! small, but nice! let me... so is 20 grams. today, more or less, 20, 2a euros. 2a euros? these piece. wow! that's good! i'm pleased! is good! you make a good job! thank you. bravo! and i open for you. after you. thank you. i believe the guy who started the shop is really responsible for the whole explosion of truffles? yes, giacomo morra, starting in 50 years, he was a marketing genius before marketing was invented. he gave a full free, every year the hugest truffle they could find, to a vip person, such as marilyn monroe, truman, president churchill, hitchcock, many, many movie stars. so, underneath this... so, one, two, three. whoa! so that is truffle heaven. i didn't really make a fortune on my own specimen here, but it's still worth something to me, and i have a real grasp of how valuable truffles are to this region and now to t

you are chiara? buongiorno. yes, hi! buongiorno. rajan. nice to meet you. hi, nice to meet you.ce. wow! that‘s good! i‘m pleased! is good! you make a good job! i believe the guy who started the shop is really responsible for the whole explosion of truffles? yes, giacomo morra, starting in 50 years, he was a marketing genius before marketing was invented. he gave a full free, every year the hugest truffle they could find, to a vip person, such as marilyn monroe, truman, president churchill, hitchcock, many, many movie stars. so, underneath this... so, one, two, three. whoa! so that is truffle heaven. i didn‘t really make a fortune on my own specimen here, but it‘s still worth something to me, and i have a real grasp of how valuable truffles are to this region and now to the world. that is all for this week, butjoin us next time when... ade takes us on a trip down memory lane from all four corners of the uk. from a vegan chow down in london to deep inside a freezing scottish snow hole. it should be well worth a watch! i can‘t believe we made it! cheers, everyone! cheers! woo—hoo!