robust companies we can strike the proper balance between privacy protection and strong commerce for chick-fil-a in the absence could have they can and -- it impact when consumers are struggling and don't know when it if anybody is paying attention gives pause and perhaps you know, the book by stephen baker in which mathematicians have an avalanche of information about habits on the internet what we buy in purchase if we're rego to put this together through algorithms more perhaps in we would even know ourselves. we need to examine the harm to consumers before we jump into regulation. for example, represent the university of florida high by electronic gadgets on the internet. this is not a violation of my privacy if they want to be on the gator website is that susceptible day target me with ads? and helps them and it helps me and helps the support they shared goals such as a policy maker i h