what about parents who have to work, who then have to rely on family members or childminders to stimulateity, isn't children effectively? i mean, that is just a practicality, isn't it? there is a lot of responsibility with this new data, or with this assumption that children can make big steps if they don't have that stimulus from their parents? of course, there is lots of pressure on pa rents course, there is lots of pressure on parents because everybody is not in the same situation. finding the childcare, finding the resources that you need in order to be able to feel confident that your child is getting those very good building blocks, but ultimately, i wouldn't wa nt pa re nts blocks, but ultimately, i wouldn't want parents to underestimate the small bits of time that they do manage to snatch with their children, if they are very busy, and of course that is a factor, really are impactful. so, you know, but bedtime, all of that language, what we are trying to say is that the language and the communication that you embed at this stage really helps children in the future, because we don'