they call it noell's ark chimp farm. hoping all these lovable creatures can keep tourists entertained and support them and their rescue efforts. it doesn't quite work out that way. >> the attitude and the people changed. people would picket. they were being chastised. >> that's next. >> but first, our "strange inheritance" quiz question -- in 1953, j. fred muggs becomes the first regular animal cast member on a live television show. which show was it? "the nfl on cbs," "the price is right," or, the "today" show? the answer after the break. ♪ >> so, which 1950's tv show featured j. fred muggs? it's the "today" show. to raise ratings, producers cast the chimp as host dave garroway's sidekick. >> in 1971, bob and anna mae noell turned the florida headquarters of their traveling animal show into a family compound and permanent roadside attraction. they call it noell's ark chimp farm. >> everybody would come and see grandpa play with the gorilla... ♪ >> ...because that was very abnormal to see a 650-pound gorilla playing with