if you play china ffrward, over the next five years, china will be the 3rd market in the world for luxury. >> reporter: the rebound in luxury sales is dictated by the stores that are owned and managed by the brands themselves. in 2010 alone sales were increased by 20%. at arnes it's all about 23%. it's about the accessories, handbags, scarves, wallets or even shoes. those sales increased by 16%. and frankly it's even beating out the leader of the luxury sector which is, of course, apparel. >> but it's not just women who aae making ash re registers ri. ú% actually in the last 12 months, the men business has out paced the growth in the women's category. >> reporttr: when you browse through the top dollar shop, you may be hard-pressed to find a sale sign. >>the first half of the year the gross margins improved 600 bases points. we ar reduced the amount of promotion. >> reporter: overall consumer pending is expected to remain week. 6% of consumers is driving more than 70% of the purchases in luxury goods..3 the rebound comes from a small portion in the population indeed. >>> coming up arrests