the venue was the china national convention center where apex summit meetings and olympic events are ld. the award ceremony was hosted by waybo, china's largest social media service. the winners are online video celebrities from various sites. they've recently grown popular in china for being dependable and relatable. they've been ranked the most admired new occupations by young people today. [ speaking foreign language ] . >> china has more than one million people who share their videos online. among them are those serving as influencers in diverse fields such as cosmetics and education. they're referred to as kols or key opinion leaders. ♪ >> this event has attracted executives from the media and corporate world. for people doing business online, using these kols can greatly increase sales. the top tenen key opinion leade for fiscal 2018 have earned more than $27 million in combined income. the market for the kol business reaches $9 billion yearly. china's video sharing culture is now deeply intertwined with the economy and changing the way business is conducted. one online brand ma