whole foods, smucker's, chipolte, papa john's, all food companies. but it isn't a completely unusual idea. we mentioned in the set-up piece, blackberry rimm, research in motion, and motorola. it's not annin creditably unusual idea. norvelths, and if you look at rimm as an idea that, has been very successful for many years now. so i think if your culture enjoys a balance of power, a sharing of skills, the key success factor is trust. >> the obvious analogy is marriage. >> yes, absolutely. and, you know, it's important that those two folks are aligned and the kids don't run the house. >> and split up the company. >> yes, exactly right. >> have you ever run into the situation where somebody had to be in charge? i mean, because that's the obvious question, when you have co anything, is well, yeah, but whose in charge? >> yeah, i like to think we're both in charge. and two is better than one. if one is in beijing and the other is in germany or the united states or even latin america, it's good to have two that are in charge simultaneously. and we are in c