several companies raised their price target on chipolte, several brokerages.s is phenomenal gain, up 11 1/2%. $366. this is when deutsche bank was getting out. so was raymond james. the analyst basically saying, you have this double-edged sword of raising prices right? you need to raise prices because there is food inflation out there. you risk actually turning away customers because the menu got more expensive. both deutsch and raymond james maybe chipolte will not be so fast to raise those prices because commodity costs are easing and stablizing a little bit. the analyst at deutsche bank said considering this macro environment chipolte might not want to do that so quickly. there is so much competition in share of your stomach pace, right with burger king, panera, and mcdonald's. they are all doing restaurant innovations and menu changes appeal to customers who are watching their every penny. back to you. david: thanks, lauren. have a good weekend. liz: the burrito bowl is popular item at fox business because they're just across the street. >>> major airlines

google and chipolte. they trade all over the place, and they are what i regard as one of the two biggest battle grounds in the world right now. i think chipolte has an easy comparison. at this point last year so it can't begin to look. i think it's going start looking better. especially with raw costs coming down, although i wish that ruby tuesday had adjusted for raw costs, and they didn't. it's going to straight to 1,000, and that is not the way to get to 1,000. i like the pullback. i think it's viable. here's what i do. don't bother common stock. buy deep in the money calls. play it ahead of the quarter. i'm saying get stocked out in google. memorially friday is sleepy around here, except for "mad money" where we never rest. money and us, we never rest. now, four times a year, though, friday is big. this is one of those fridays. that's because general electric, honeywell, mcdonald's, and under armor all report the same day. i like all five. with the exception of general electric, which my charitable tr

chipolte up top.simonetti talking about it even with the tofu, the stock is up about 11% today. we'll be right back. ♪ (train horn) vo: wherever our trains go, the economy comes to life. norfolk southern. one line, infinite possibilities. adam: 90 minutes until closing bell. lauren at the new york stock exchange it looks like things may rebound into positive territory. >> do you is up 13 points right now for the week. the chart is ugly, we have the dow and s&p on track for worse week since june, and nazdaq worst performer this week, you go google shares are up 4%, they put out earnings, what is important in this report is they are still struggling with their ad revenue, their cost per click rate declined 4%. back to you. adam: thank you, lauren. tracy: decline never the lace, the area in and around city of boston is at a virtual stand still as manhunt continues for the marathon bombing suspect. peter with more, i think we heard you could start calling a cab again? >> reporter: yes, taxi have been halt

chipolte up 6% after the close.ours on earnings reports. >>> troubles continue for struggling retailer jcpenney. the company says its chief operating officer, michael cramer quit yesterday. as a parting gift, the cash-poor company will pay him a lump sum of $2.1 million. that is the latest from the fox business network, giving you the power to prosper. liz: people get all get irry ayed about ip offs, initial public offerings. this quarter 31 companies went public. down 44 from the same time last year. but six companies ipo'd just this week and a mixed bag of results so far. still more to come tomorrow but what can investors expect in the ipo market? joining us investor place right playbook editor. tom, people do like ipos. it is a chance to get in on a new name that may be fresh or cheap right now or not. let's get your sense of the first quarter and whether you see this picking up or slowing down in the second quarter? >> yeah. i mean the number of ipos have come down for the first quarter but the amount raised has

it's not like a chipolte or something. if you're short that, it can go to 500 or something. the bond you don't have that asymmetrical risk. >> you have the negative carry. it could go above par. at one time they did trade above par. they're certainly not going to some multiple of where they are right now so you have an asymmetry. it's to me similar of owning we're not just short stock, we are pea long the push basically. could there be a squeeze? could something happen that i don't anticipate? of course that could always be the case. the stock is lower, it's not cheap. that is the big difference. if it weren't akron, it would be lek kra. if there was such a floor and -- >> that's never, ever -- >> i think that's a key point. why would steven roth have sold half his stakes if it was such a great score or value in real estate? >> i'm very skeptical there. when you see a lease back, it's not like you get money for fee. you have to pay rent expenses. >> she's fired up. >> she deserves a round of applause. >> they're going to get taken over for 30 bucks tomorrow. >>> coming up ne

and many people add a virtual chipolte with toasted and that other essentials ingredient. >> love. the hog island and cowgirl creamery and www.kron4.com go to dine and disah.... >> pam: tonight. the national association of hispanic journalists and kron 4 is celebrating ysabel duron. she is retiring after 42 years in television news. she has been a weekend anchor at kron 4 since 1992. there was a special reception tonight. duron was one of the first latinas to work in television. breaking through in 1971 in the bay area. she has won recognition nationally and regionally with two emmy's. including two emmys isabel has covered prominent stories. such as the 1973 kidnapping of patricia hearst. the 1976 assassination of san francisco mayor george moscone. and supervisor harvey milk. our congratulations! >> pam: tiger woods latest anti gary radnich coming up with sports and the tigers- and the chicago cubs, coming up. >> kron 4 news is rolling out a new program called kron rewards. for the entire month of april, watch kron 4 news and you can earn valuable points you can redeem for prizes

when you think of panera bread and chipolte stealing from these major brands.the parent company, down by nearly 3% today. if you don't have credit, odds are, you will not be able to buy a home. jeff flock is here with more on this story. jeff: it is called william paid. you get credit for paying your rent. i have the founder and president of william paid. how does this work? >> it is pretty simple. any tenant in the u.s. can register to pay online through william paid. jeff: it goes on my credit report? >> yes. jeff: the latest numbers are out on consumer credit. take a look at where we stood thus far. a huge retrenching in terms of credit. people saying stuff down which is a good thing. people trying to get back into the game. you have a lot of people who lost their homes and went bankrupt? >> they're having a positive trade line like rent, it is a great opportunity. jeff: this is a great time to get into it. we are at historic lows of people that are late on their bill. >> yes. without credit, it is hard to establish new credit. jeff: i appreciated. the compa

. >> we like to get creative with a chipolte pesto. >> mild, creamy it was amazing that melted deliciously>> and of the essential ingredient. >> the secret is love. >> my favorite is from cow gril creamery with soup and www.kron4.com 'dine and dish'... >> coming up the update of the derailment of the amtrak train. >> the 42 years in television. this is her last newscast!. this is beautiful, in honor of view. >> blue skies ahead of me. ♪ (male announcer) this is the bay area news station, kron 4 news starts now. >> hello everybody welcome back to our second live hour of kron 4 news weekend. >> this is my last hour of my news broadcast! but who is counting? kua [laughter] let us outside this morning. san francisco let's check in your forecast. >> the wind is picking up. >> the temperatures are going to be in the '70s but because of the wind. mid '50s in concord. the afternoon highs will be '60s and '70s. mid-50s along the coastal areas it today. 60s in the san bruno. and for the north bay a mixture of '60s and '70s. and as you go to naphthol or if you are already there? 60s in downtown san f

charles: it seems like there is wealthier more educated people that eat at chipolte.: if you stay in school longer, it tells you what kind of tv you will watch. charles: you will watch pbs instead of espn? connell: i guess. dagen: or you watch more tv. charles: now you have definitely piqued my curiosity. dagen: job is done. let's get out of here. connell: let's go to nicole pack nicole: let's start off with zynga. the potential for online gaming. we are seeing it jumped 14% right now. with this move that they may launch online gaming in the next few weeks, they have a buy rating and a four dollar price target. jcpenney. they certainly are one to watch. there is a five-year chart. this was an $85 stock back in 2007. shareholders are beside themselves watching what ron johnson has done with the company. they will cut his pay almost 97% to $1.9 million. they cut his pay 97% to $1.9 million. back to you. connell: thank you. dagen: microsoft chief in new york city to help push the big-money move of an nba team. connell: isn't this what got us into trouble in the first pla

. # and chipolte and panera.ore on that story. facebook's big announcement is just a day away. we'll find out what investors can expect from the bold move to handsets and what it means for the stock ls. plus, the airline sector was one of the best performances of the year. it lost more than 7 pblgt this week. should you stick with these names or hang on tight and ride through the turbulence? we'll talk about the octobers. also the sec embracing social media. now the companies can use facebook and twitter to announce news. we'll discuss what it means for shareholders and big business. zynga shares spiking almost 15% rite now. julia boorstin with a look at what is driving the stock today. hey, julia. >> hello, carl. it's about zynga cashing in on online gaming. the sock is up dramatically as investors bet that zyga can translate the popularity of casino games into profits. both in the uk and the u.s. where new jersey recently legalized gambling. 18 years and older can play zyngo poker and plus casino, they are powe